Aimee Millwood

Aimee Millwood manages the Yotpo blog, where she writes about marketing, growth and engagement.

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Latest

Marketing

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.

Starting a Business

Why No One is Buying Bras Online: Challenges for the eCommerce Lingerie Industry

Maybe you don't sell bras, but there are ecommerce strategy lessons for you in that sector, nonetheless.

Resumes & Interviewing

How to Hire for a Quickly Growing Company Without Losing Your Mind

Four creative strategies one HR professional used to hire 19 people inside of a month -- with a $600 budget.

Business News

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.

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