Aimee Millwood

Aimee Millwood

Aimee Millwood manages the Yotpo blog, where she writes about marketing, growth and engagement.
A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Customer Experience

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Why No One is Buying Bras Online: Challenges for the eCommerce Lingerie Industry
Ecommerce

Why No One is Buying Bras Online: Challenges for the eCommerce Lingerie Industry

Maybe you don't sell bras, but there are ecommerce strategy lessons for you in that sector, nonetheless.
How to Earn and Keep a Customer's Trust
Customer Experience

How to Earn and Keep a Customer's Trust

These four steps can help you generate greater trust between your online commerce site and the customers you cultivate.
8 Startups Behind a Trio of Online's Newest Fashion-Industry Trends
fashion startup

8 Startups Behind a Trio of Online's Newest Fashion-Industry Trends

Having trouble finding that something special online? Not anymore.
How to Hire for a Quickly Growing Company Without Losing Your Mind
Hiring

How to Hire for a Quickly Growing Company Without Losing Your Mind

Four creative strategies one HR professional used to hire 19 people inside of a month -- with a $600 budget.
These 2 Young Entrepreneurs Seized the Time -- and Success
Ready To Launch

These 2 Young Entrepreneurs Seized the Time -- and Success

The co-founders of startup watch company MVMT took advantage of crowdfunding and social media to market timepieces in a whole new way.
Why The Customers Who Don't Convert Are Immensely Important
Marketing Bootcamp

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.