A young Entrepreneur based out of Kolkata, Mr. Akhil Saraf is the CEO & Founder of Loyalie. Saraf comes with a strong background of Tax Consultancy industry and has worked under the strong mentorship of Mr. Pramod Saraf, Mr Arun Saraf and Mr Dilip Damle. Mr. Akhilholds four years of experience as a consultant & has served companies like UCO Bank, Bata India, Britannia Industries, RPG - Sanjeev Goenka group Damodar Valley Corporation and Indian Oil Petronas to name a few.
Brand Building Vs Instant Return Based Marketing andThe Secret Solution To Do Both
The return based marketing effort not only failed there, it also destroyed the confidence of buyers in terms of thinking of the website as a "discounting" brand.
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