About Alice Martin
Alice Martin is president of shroomsocial, a leading digital marketing firm specializing in social media services and web development. With a background in marketing, radio and TV, Martin sees her work as an art and a science, bringing the voice of brands alive. Her clients cross the spectrum of verticals food, wine, arts and entertainment, lifestyle and retail.
More From Alice Martin
Setting up a lifestyle of authenticity can affect everything on your horizon -- in your personal sphere as well as your family and business obligations.
Social Media Marketing
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Here's how to get started on the microblogging platform and what you should and should not do.
In this new paradigm between brands and consumers, use social tools to form deeper connections.