Alice Martin

Alice Martin

President of shroomsocial
Alice Martin is president of shroomsocial, a leading digital marketing firm specializing in social media services and web development. With a background in marketing, radio and TV, Martin sees her work as an art and a science, bringing the voice of brands alive. Her clients cross the spectrum of verticals food, wine, arts and entertainment, lifestyle and retail.
5 Ways to Help Build Your Integrity
Ethics

5 Ways to Help Build Your Integrity

Setting up a lifestyle of authenticity can affect everything on your horizon -- in your personal sphere as well as your family and business obligations.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Take It From The Pros

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Twitter Basics From a Marketer With More Than 200K Followers
Twitter

Twitter Basics From a Marketer With More Than 200K Followers

Here's how to get started on the microblogging platform and what you should and should not do.
Social Media

The 7 Musts of Customer Service on Social Media

In this new paradigm between brands and consumers, use social tools to form deeper connections.
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