Alina Tugend

About Alina Tugend

SecondAct contributor Alina Tugend writes the award-winning ShortCuts column for The New York Times and published her first book,Better by Mistake, in 2011.

More From Alina Tugend

Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
Marketing

Forget Networking. How to Be a Connector

It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.

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