SecondAct contributor Alina Tugend writes the award-winning ShortCuts column for The New York Times and published her first book,Better by Mistake, in 2011.
About Alina Tugend
More From Alina Tugend
Storytelling
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
Marketing
Forget Networking. How to Be a Connector
It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.