Allen Adamson is an expert in branding who co-founded Metaforce. He is author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead and Shift Ahead. Prior to Metaforce, Adamson was North American chairman of Landor Associates, a global branding firm.
Making a Change
2 Insights Entrepreneurs Can Take From Marty Crane and His Chair
That ugly, green recliner symbolizes the downsides of comfort, a reality entrepreneurs need to appreciate.