Allen Adamson

Co-Founder Metaforce

Allen Adamson is an expert in branding who co-founded Metaforce. He is author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead and Shift Ahead. Prior to Metaforce, Adamson was North American chairman of Landor Associates, a global branding firm.

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Making a Change

2 Insights Entrepreneurs Can Take From Marty Crane and His Chair

That ugly, green recliner symbolizes the downsides of comfort, a reality entrepreneurs need to appreciate.

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