Allison Conkright Engel leads global marketing and operations for Dell for Entrepreneurs. Prior to Dell, Allison worked for various startups, where she led their Southwest expansion efforts. She has more than 15 years of experience in media and marketing and has worked for several iconic brands.
About Allison Engel
More From Allison Engel
Your ideal investor won't be just a walking bank account.
Outsourcing expertise is money well spent when it gets you to concentrate on the things a founder should.
These criteria separate entrepreneurs from small-business owners, and yes, there is a difference.
Small Business Heroes
Tailor your communications to larger companies to land these career-defining deals.
The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.