Amitava Chattopadhyay

Amitava Chattopadhyay

Guest Writer
GlaxoSmithKline Chaired Professor of Corporate Innovation

About Amitava Chattopadhyay

Professor Amitava Chattopadhyay is a researcher and teacher in branding, marketing strategy, communication strategy, consumer behavior, marketing in emerging economies and international marketing. He sits on advisory boards at several companies and the editorial review boards of numerous academic journals.

More From Amitava Chattopadhyay