Crowdfunding
If You Want to Get Funded on Kickstarter, Research Says to Avoid These Tactics
The crowd has spoken and it's not impressed.
Amitava Chattopadhyay
Guest Writer
GlaxoSmithKline Chaired Professor of Corporate Innovation
Professor Amitava Chattopadhyay is a researcher and teacher in branding, marketing strategy, communication strategy, consumer behavior, marketing in emerging economies and international marketing. He sits on advisory boards at several companies and the editorial review boards of numerous academic journals.
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