Andy Craig and Dave Yewman

 Andy Craig and Dave Yewman are the founders of Elevator Speech, a company focused on media training and improving presentation skills. They are also the authors of the new book Weekend Language: Presenting with More Stories and Less Powerpoint. 

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Why Dumbing Down Your Message Isn't Dumb

Often executives think its impressive to spew out jargon, technical words and high-level chatter. But often, people miss the point and the message.

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