Andy MacMillan is CEO of UserTesting to which he brings 20 years of enterprise SaaS experience. As a former product executive at Oracle and Salesforce, he saw the critical role that customer centricity plays in creating great experiences. By helping companies become more customer-centric, he has helped grow multiple enterprise-SaaS businesses to values in the hundreds of millions of dollars.
Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.
"The early bird gets the worm, but the second mouse gets the cheese." Which do you want: the worm or the cheese?
Today's CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization.
Those early days spinning records provided a sound business foundation for an entrepreneur to use later in life.
A little bit of flex with your schedule and a lot of firmness with yourself makes it possible. And what's possible can become traditional.