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Bana Shomali

Bana Shomali

Guest Writer / Founder, ServiceMarket.com

Bana Shomali co-founded ServiceMarket.com (formerly known as MoveSouq.com), with Wim Torfs in 2013 to innovate the home services industry in the UAE. Realizing that many UAE residents struggled with finding and hiring professional home services companies, Bana set up ServiceMarket to help customers get free quotes for any home service they needed, and book their service online. Before founding ServiceMarket, Bana worked as a consultant at McKinsey & Company’s Dubai office for six years. Bana is also a Fulbright scholar, and has an MBA from Vanderbilt University, USA.

Branding

What's In A Name: Five Things To Consider When Rebranding A Digital Company

Rebranding a digital company is not a simple task, but one that takes months of research and careful planning; we started the process over a year ago.