About Brent Dykes
Brent Dykes is responsible for guiding the vision of Adobe’s analytics solutions. With more than 15 years of enterprise analytics and digital marketing experience, he has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. Dykes is also a published author, including his first book Web Analytics Action Hero and follow-up ebook, Web Analytics Kick Start Guide. He resides in Lehi, Utah.
More From Brent Dykes
In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.