Carol Matta

Carol Matta

Carol Matta was born and raised in the UAE and studied at the American University in Beirut. Matta kicked off her Communication and PR career in Dubai over a decade ago, and has worked at multinational PR firms, and handled various clients ranging from luxury beauty, consumer goods, technology. In addition, Matta has consulted corporations and events management companies on how to best execute brand-relevant launches. Formerly, Matta was behind developing the communication and PR department for one of the foremost professional international beauty brands, where she was responsible for all communication and PR-related activities on a local, regional, and international level covering over 10 countries.

The Five "Knows" To Public Relations Prowess
Public Relations

The Five "Knows" To Public Relations Prowess

We're still saddled by the fact that the industries of communication and public relations are largely misunderstood by the majority of people outside of it (and even some inside of it).