Chris Dornfeld is co-founder and president of Bonfyre, a private social communication platform that is helping organizations align culture and engage employees. For 20 years, Dornfeld has applied his talents in strategy, technology and performance management to build high-performing organizations spanning startups, corporations and higher education; he has also served as the CIO for the city of St. Louis.
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Leaders usually do a better job of telling employees what they do wrong than championing the behavior they want to see.