Colin Shaw

CEO, Beyond Philosophy
Colin Shaw is founder and CEO of customer experience firm Beyond Philosophy.
How to Use Music as a Marketing Tool
Marketing Bootcamp

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
How to Get People to Do What You Want
Persuasion

How to Get People to Do What You Want

Here's a hint: You can catch more flies with honey than you can vinegar.