Corey Ferreira is a business school graduate and a passionate, ambitious entrepreneur. Since 2008, Corey has launched, grown, and sold several businesses including an emerging advertising media company and a web design agency. Corey is currently a part of Shopify's marketing team, helping make commerce better for everyone.
For MBAs, starting a business can become the scene of the accident, where theory and education collide with facts and reality.
It's harder to get a customer to buy clothes online, but it's not impossible.
Build it, and they will come? No. To get your product noticed, you need marketing know-how.