Dave Hawley is vice president of San Francisco-based SocialChorus, which helps brand advocates -- employees, customers and bloggers -- create and share content about companies. Previously he worked at PowerReviews and KACE.
About Dave Hawley
More From Dave Hawley
Millennials
7 Clues So Millennials Will Spread Your Marketing Like Wildfire
Gen Yers don't respond to the advertising strategies that worked for their grandparents, boomers or Gen X.