Dave Kerpen is the co-founder and CEO of Likeable, a New York City-based social media and word-of-mouth marketing firm. Kerpen is also the author of Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver (McGraw-Hill, 2013).
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The wind is howling, it's getting darker earlier, and homes are decorated with scary looking creatures. And, you know, being an entrepreneur can be kinda scary.