About Dave Sutton
Marketing scientist Dave Sutton, MBA, is the CEO at TopRight, a strategic marketing firm that serves Global 2000 companies. An authority on transformational marketing, Sutton is the author of the new book Marketing, Interrupted: Sometimes the Only Way to Succeed Is to Go a Little Crazy.
More From Dave Sutton
Having lived through the successes -- and the failures -- of helping companies enter new markets, we've learned that a rigorous and disciplined approach is critical.
Ready For Anything
Every entrepreneur has a higher purpose; here's how to put yours into words and create your own personal brand story.
Without an effort to transform its brand story, Toys R Us is another retail example of too little, too late.