About Dave Sutton
Marketing scientist Dave Sutton, MBA, is the CEO at TopRight, a strategic marketing firm that serves Global 2000 companies. An authority on transformational marketing, Sutton is the author of the new book Marketing, Interrupted: Sometimes the Only Way to Succeed Is to Go a Little Crazy.
More From Dave Sutton
Global Expansion
Here's How to Make Your Expansion Into New Markets a Success
Having lived through the successes -- and the failures -- of helping companies enter new markets, we've learned that a rigorous and disciplined approach is critical.
Super Bowl Ads
The Top 3 Super Bowl Ads of All Time and Why We Still Love Them
The very best ad are really good stories.
Personal Branding
How to Create an Epic Brand Story Like Elon Musk's and Henry Ford's
Every entrepreneur has a higher purpose; here's how to put yours into words and create your own personal brand story.
Turnaround Strategies
Why a Turnaround at Toys R Us Will Tank
Without an effort to transform its brand story, Toys R Us is another retail example of too little, too late.