David Loftus

Business Editor, Book Author.

David Loftus has edited articles and web pages for clients of AudienceBloom.com and Sesame Communications for the past six years. Before that, he composed content for Reputation.com. He has been a full-time daily newspaper reporter and has published free-n the Portland Oregonian, the Boston Herald and web 'zines such as the California Literary Review and DocumentaryFilms.net. He is the author of three books.

Latest

Marketing

2 Very Visible Mistakes That Make Your Web Copy Look Unprofessional

Make sure to correct these errors in your blogs and product websites.

Marketing

Is Your Content Flabby? Here's How to Trim Those Verbal Love Handles!

Your guiding principle should be to not write the way you -- or any of us -- talk.

Marketing

Want to Publish a More Gripping Blog? Try These 3 Power-Writing Tips.

For starters, drop the use of the word 'there' at the beginning of a sentence. Ditto for 'while.'

Marketing

3 All-Too-Familiar Writing Patterns You Need to Eliminate From Your Marketing Copy Today

Do you know the most overused word on the internet -- the one you should absolutely stop using?

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