Edward Hertzman
Guest Writer /
Founder of Sourcing Journal
Edward Hertzman is the founder and publisher of Sourcing Journal, a trade journal covering the apparel and textiles supply chain. He continues to consult widely on sourcing and supply chain matters, and remains in the fashion business as a private label manufacturer and an apparel sourcing agent for several global brands and retailers.
Take It From The Pros
If You Build It, They Will Not Come
Great ideas without equally great promotion are as good as nonexistent.
