Storytelling
So, What's Your Story? 3 Ways Storytelling Can Help Boost Your Business.
As entrepreneurs, we're all in a perpetual "competitive admissions" game. Stories connect your customers to you.
Esther Choy
Guest Writer
President and Chief Story Facilitator, Leadership Story Lab
Esther Choy is the president and chief story facilitator of the business communication training and consulting firm Leadership Story Lab. She teaches in the executive education programs at Northwestern University’s Kellogg School of Management, and the University of Zurich in Switzerland. Her debut book, Let the Story Do the Work, is now available on major online retail platforms such as Amazon.
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