More From Gene Marks
Marketing
Why Discounts Are a Trick
Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Technology
3 Things You Need to Know About Your Tech Guy
Your tech support can make or break your business when something goes awry. Here's what you need to know to avoid disaster.
Finance
3 People You Need to Know to Get Paid By Your Next Big Customer
Doing business with big companies means it might be a while before you're paid. Here are three key people to know to speed up the process.
Growth Strategies
Startup Perks Wal-Mart and Amazon Can Never Offer
Big-name companies can offer perks like treadmill workstations and foosball tables, but there are certain startup perks they can never give employees.
Starting a Business
Want to Turn Huge Startup Profits? Here's Why You Need to Be Patient.
If you've got a new product on the market, face the facts: It will probably take about 1,000 days before you see a profit.
Finance
What Your Banker Isn't Telling You
Understanding how bankers work with small-business owners will help you make the most of your relationship.
Leadership
Why It Pays to Be a Jerk Like Jeff Bezos
A new book about Amazon's CEO that comes out next week gives readers an intimate look at the leader's harsh temperament. But Bezos is onto something. Here's why.
Growth Strategies
Why You Shouldn't Take Business Advice From Your CPA
Your CPA might try to convince you he's a business expert. Don't believe him.