Gene Marks: Page 13

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Bio

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

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Latest: Page 13

Marketing

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.

Leadership

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?

Devices

How Steve Jobs Misled a Room Full of Tech Media and Changed the World

Jobs never lied about the first iPhone, he just told the truth prematurely.

Growing a Business

Did Your One Big Customer Disappear? Poor You!

Never forget that to them, you're just a bill they pay.

Marketing

Why This Coffee Shop's 'Clever' Sign Isn't So Clever At All

Making fun of your customers is bad business.

Marketing

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?