Gene Marks

Gene Marks

Contributor / President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Customer Loyalty

Ever Wonder Why YouTube Hasn't Destroyed America's Funniest Home Videos?

More than five million people watch the show every Sunday because it's very good at delivering what its audience wants.
Investing

This is Why I Never Invest in Individual Stocks

It's not the ups-and-downs so much as the utter lack of control that makes it nerve wracking.
Entrepreneurship

Why Veteran Entrepreneurs Laugh at You for Following Your 'Passion'

Are you passionate about taking out the garbage or unclogging the sink? Because that's what people are willing to pay somebody to do.
Job Titles

Stop Calling Yourself the 'CEO' and Start Telling People What You Do

Whatever your fancy job title, you are what your company does.
Health and Wellness

This Company Wants to Sell You 'Raw' Water

When 'raw' water comes out of your tap, you're warned to boil it. But, these entrepreneurs say theirs is good for you.
Amazon

Small Businesses Should Be Thankful for Amazon.com

The online giant is anything but a small business killer.
Online Reviews

This Guy Fooled TripAdvisor Into Ranking His Garden Shed the Top Restaurant in London

Online reviews are supposedly the gold standard for judging a business but, seriously, not all that glitters is gold.
Conference Calls

My Experience and a New Study Agree: Bungled Conference Calls Cost Businesses Big Money

We got on the phone with the client to clear the air and save the project. They fired us instead.
Business Lessons

The 10 Biggest Business Lessons We Learned In 2017

There will be many more learning opportunities next year.
Niche marketing

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
Customer Feedback

When a Client Rips You on Social Media, Respond Like Kathy Griffin's Attorney

The epitome of professionalism is keeping your composure when an irate customer is bad mouthing you in public.
McDonald's

The Brilliance of McDonald's Szechuan Sauce 'Fiasco'

Admit it -- now you want to try some, too.
Leadership

The Leadership Lesson I Learned Waiting for My Flight to Crash Land

As the plane circled the airport burning off fuel, a passenger wearing a pilot's uniform kept fear from boiling over into panic by napping.
Ready for Anything

How Did Mister Rogers Raise $140 Million for PBS in Just 7 Minutes?

You can learn everything you need to know about pitching your product, your company and yourself by watching his 1969 Senate testimony.
Gender Differences

Listen Here, Ladies: Guys Have Work-Life Stress Too!

A major study has concluded men are as stressed balancing work and home as women. Oh, please.
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