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Gene Marks

Gene Marks

Contributor / President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Conference Calls

My Experience and a New Study Agree: Bungled Conference Calls Cost Businesses Big Money

We got on the phone with the client to clear the air and save the project. They fired us instead.
Business Lessons

The 10 Biggest Business Lessons We Learned In 2017

There will be many more learning opportunities next year.
Niche marketing

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
Customer Feedback

When a Client Rips You on Social Media, Respond Like Kathy Griffin's Attorney

The epitome of professionalism is keeping your composure when an irate customer is bad mouthing you in public.
Leadership

The Leadership Lesson I Learned Waiting for My Flight to Crash Land

As the plane circled the airport burning off fuel, a passenger wearing a pilot's uniform kept fear from boiling over into panic by napping.
Pitching Investors

How Did Mister Rogers Raise $140 Million for PBS in Just 7 Minutes?

You can learn everything you need to know about pitching your product, your company and yourself by watching his 1969 Senate testimony.
Gender Differences

Listen Here, Ladies: Guys Have Work-Life Stress Too!

A major study has concluded men are as stressed balancing work and home as women. Oh, please.
Promotion

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Millennials

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
Project Grow

How Steve Jobs Misled a Room Full of Tech Media and Changed the World

Jobs never lied about the first iPhone, he just told the truth prematurely.
Business Strategy

Did Your One Big Customer Disappear? Poor You!

Never forget that to them, you're just a bill they pay.
Cold Calling

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?