Gene Marks

Gene Marks

Contributor / President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Promotion

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Millennials

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
Project Grow

How Steve Jobs Misled a Room Full of Tech Media and Changed the World

Jobs never lied about the first iPhone, he just told the truth prematurely.
Business Strategy

Did Your One Big Customer Disappear? Poor You!

Never forget that to them, you're just a bill they pay.
Cold Calling

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?
Risk

Why You Must Go See That 'Flop' 'King Arthur: Legend of the Sword'

Finding your destiny is great but hedge your bets.
Marketing Strategies

The Problem With Whole Foods Is the Doritos It Won't Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Educating Customers

Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
Venture Capital

Hey Juicero, Erlich Bachman Just Called and Wants to Invest

After raising $120 million, the $400 internet-connected juicer is as farcical as an entire season of 'Silicon Valley.'

Who Knew There Is a Market for a $15,000 Vibrator?

The 25-karat gold, celebrity-endorsed sex toy tells us a great deal about evolving values and consumer markets.
Meetings

A Video Call? No Thanks.

Video conference calls provoke every worry we have about how we look on camera without offering any of the advantages of meeting face-to-face.
Leadership Skills

That Time Bill Gates Answered a Tech Support Call ... and Crushed It

Leaving the C-suite to spend some time in a cubicle will teach you a lot about your own company.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.