More From Gene Marks - Page 3

Niche marketing

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
Customer Feedback

When a Client Rips You on Social Media, Respond Like Kathy Griffin's Attorney

The epitome of professionalism is keeping your composure when an irate customer is bad mouthing you in public.
McDonald's

The Brilliance of McDonald's Szechuan Sauce 'Fiasco'

Admit it -- now you want to try some, too.
Leadership

The Leadership Lesson I Learned Waiting for My Flight to Crash Land

As the plane circled the airport burning off fuel, a passenger wearing a pilot's uniform kept fear from boiling over into panic by napping.
Pitching Investors

How Did Mister Rogers Raise $140 Million for PBS in Just 7 Minutes?

You can learn everything you need to know about pitching your product, your company and yourself by watching his 1969 Senate testimony.
Gender Differences

Listen Here, Ladies: Guys Have Work-Life Stress Too!

A major study has concluded men are as stressed balancing work and home as women. Oh, please.
Promotion

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Millennials

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
Project Grow

How Steve Jobs Misled a Room Full of Tech Media and Changed the World

Jobs never lied about the first iPhone, he just told the truth prematurely.
Business Strategy

Did Your One Big Customer Disappear? Poor You!

Never forget that to them, you're just a bill they pay.
Customer Engagement

Why This Coffee Shop's 'Clever' Sign Isn't So Clever At All

Making fun of your customers is bad business.
Cold Calling

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?
Risk

Why You Must Go See That 'Flop' 'King Arthur: Legend of the Sword'

Finding your destiny is great but hedge your bets.
Marketing Strategies

The Problem With Whole Foods Is the Doritos It Won't Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Educating Customers

Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
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