More From Gene Marks - Page 4

Marketing Strategies

The Problem With Whole Foods Is the Doritos It Won't Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Educating Customers

Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
Venture Capital

Hey Juicero, Erlich Bachman Just Called and Wants to Invest

After raising $120 million, the $400 internet-connected juicer is as farcical as an entire season of 'Silicon Valley.'

Who Knew There Is a Market for a $15,000 Vibrator?

The 25-karat gold, celebrity-endorsed sex toy tells us a great deal about evolving values and consumer markets.
Meetings

A Video Call? No Thanks.

Video conference calls provoke every worry we have about how we look on camera without offering any of the advantages of meeting face-to-face.
Leadership Skills

That Time Bill Gates Answered a Tech Support Call ... and Crushed It

Leaving the C-suite to spend some time in a cubicle will teach you a lot about your own company.
Public Speaking

Think You're a Good Speaker?

If your audience is checking their watches, you're not.
Linkedin

Why Should I Accept Your LinkedIn Connection?

I don't know you, but how much does it matter?
Financial Management

4 Ways a Good Controller Helps Grow Your Company

When your business is big enough, hiring a controller to keep watch on expenses is a smart move.
Entrepreneur Mindset

Here's a Strategy for This Year: Be Afraid

If you have no fear, you haven't been in business long enough to know better.
First Impressions

A Stupid 3-Word Phrase That Instantly Ruins Your Credibility

If somebody tells you price isn't important they are delusional.
Perks

Cut Any Expense You Want But Don't Dare Take the Coffee Away!

Employees will suffer through pay freezes, no-bonus Christmas and downsizing but if there is no coffee you'll have a mutiny.
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