About Geoffrey Moore
Geoffrey Moore is an organizational theorist and management consultant. For the past three decades Moore has been advising executive teams in high tech while serving as a venture partner at Mohr Davidow Ventures. His book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers is now in its third edition.
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Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.