About Geoffrey Moore
Geoffrey Moore is an organizational theorist and management consultant. For the past three decades Moore has been advising executive teams in high tech while serving as a venture partner at Mohr Davidow Ventures. His book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers is now in its third edition.
More From Geoffrey Moore
Small Business Heroes
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.