About Guy Nirpaz
Guy Nirpaz is CEO and founder of Palo Alto, Calif.-based Totango, a provider of user engagement for cloud apps. Totango combines big-data analytics with segmentation and predictive tools for its insights.
More From Guy Nirpaz
Customer Engagement
The 3 Biggest Sins of Customer Engagement
Blind check-ins and failing to build relationships before complaints arise are behaviors of the past. Use data to understand clients, proactively preparing for interactions.