Guy Nirpaz

CEO and Founder of Totango

Guy Nirpaz is CEO and founder of Palo Alto, Calif.-based Totango, a provider of user engagement for cloud apps. Totango combines big-data analytics with segmentation and predictive tools for its insights.

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The 3 Biggest Sins of Customer Engagement

Blind check-ins and failing to build relationships before complaints arise are behaviors of the past. Use data to understand clients, proactively preparing for interactions.

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