Discovering a new distribution channel can do wonders for you. Imagine if you'd been one of the first apps in the Apple Store!
Being an 'expert' is an enormous asset in starting and growing a business. Staying an expert is something else again.
The idea of product-market fit needs to be flipped on its head entirely.
For many products and services, it's not simply about developing a competitive advantage -- it's about keeping one.
While it may seem counterintuitive, focusing on the right customers for your service or product is necessary for long-term success.