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Entrepreneur Leadership Network Contributor
Co-founder and CEO at Voyantis
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Support from the CEO goes a long way for marketing teams, and it doesn't even require too much effort on the part of the CEO.
Quick wins are great in UA, but it's better to think long-term and focus on people that demonstrate greater lifetime value.
Develop the ability to identify areas that are ripe for disruption.
The casual gaming space has proven to be more than just a bubble, and growth teams are exploring ways to keep the momentum going in the post-pandemic world.
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