Jack Holt
Bio
Jack Holt is co-founder and CEO of Mattr, an Austin, Texas-based software company that segments companies' social audience with values and personality analysis.
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Latest
A Startup's Guide to Micro-influencers
Who out there will help promote your company, but at a more reasonable price?
Marketers Are No Longer in the 'Mad Men' Era
Psychographics, not demographics, is what separates us from Don Draper.
3 Tips to Align Your Startup's 'Core Value' With Customers'
Consistency in your message will win you audience loyalty.
What Volkswagen Can Teach You About Values-Based Marketing
A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Finding the Hidden Market That Your Business Is Missing Out On
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Treat customers like friends by developing relationships built on shared values and interests.
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