Jack Holt

Co-Founder and CEO of Mattr

Jack Holt is co-founder and CEO of Mattr, an Austin, Texas-based software company that segments companies' social audience with values and personality analysis.

 

Latest

Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?

Marketing

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.

Marketing

3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.

Marketing

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.

Marketing

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.

Marketing

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.

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