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Jack Holt

Jack Holt

Guest Writer / Co-Founder and CEO of Mattr

Jack Holt is co-founder and CEO of Mattr, an Austin, Texas-based software company that segments companies' social audience with values and personality analysis.

 

More From Jack Holt

Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Psychographics

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Core Values

3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Marketing Strategies

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Marketing Strategies

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
Content Marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.