About James McKinney
James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.
More From James McKinney
Starting a Business
How to Determine Which Product You Should Launch Your Brand With
Starting a business? Consider carefully what your first signature offering should be.
Consumer Packaged Goods
3 Key Areas of Opportunity Within the Consumer Packaged Goods Sector
This lawyer has worked on deals with major brands like Vitamin Water and Siggi's Yogurt.
Amazon
How to Leverage Amazon Data to Determine Your Ideal Product and Product-Category
Looking for insights on what you should be selling right now? Amazon data can help you come up with an idea.
social good
This Entrepreneur Dropped Out of Med School and Started a Business In His Garage. Here's How It's Going.
What are the key considerations for developing a social commerce brand the right way?
Water
Execs at Coca-Cola Laughed at Her Idea to Start an Unsweetened Flavored Water Company. Now Her Company Is Worth Millions.
Kara Goldin didn't have a background in health or nutrition, but she didn't let that stop her from founding Hint.
Remote Workers
How to Build a Fully Remote Workforce
James McKinney speaks with Automattic CEO and Wordpress Co-Founder Matt Mullenweg on how to start a business with remote workers.
Email Marketing
3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising
Are you optimizing your email campaigns?
Starting a Business
What You Need to Understand Your Customer
The founder of a direct-to-consumer work boot retailer talks about defining costumer personas.
Starting a Business
How to Deal With Unforeseen Success
The co-founder of a holistic skincare company shares lessons learned after experiencing 400-percent growth.
Marketing
How to Leverage Personal Videos to Build Relationships with Customers
The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.
Starting a Business
How to Acquire Your First 100 Customers
The co-founder of a blue light-filtering eyewear company talks about scaling up from zero.
Starting a Business
How to Tell Your Company's Story
The co-founder of Thumbtack, a service that matches local professionals with customers, talks about pitching your company when fundraising.
Starting a Business
How to Turn Your Idea Into a Business
The co-founder of a healthy cereal company talks about getting started in the food space.
Starting a Business
Take Your Product Idea From Concept to Reality
The founder of insulated beverage container brand Brümate gives advice for creating a new product.
Marketing
Grow Your Email Marketing List
The co-founder of the identity resolution product Getemails discusses how to retarget visitors to your website.