James McKinney

James McKinney

Creator & Host, The Startup Story

About James McKinney

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

More From James McKinney

Starting a Business

How to Determine Which Product You Should Launch Your Brand With

Starting a business? Consider carefully what your first signature offering should be.
Consumer Packaged Goods

3 Key Areas of Opportunity Within the Consumer Packaged Goods Sector

This lawyer has worked on deals with major brands like Vitamin Water and Siggi's Yogurt.
Amazon

How to Leverage Amazon Data to Determine Your Ideal Product and Product-Category

Looking for insights on what you should be selling right now? Amazon data can help you come up with an idea.
social good

This Entrepreneur Dropped Out of Med School and Started a Business In His Garage. Here's How It's Going.

What are the key considerations for developing a social commerce brand the right way?
Water

Execs at Coca-Cola Laughed at Her Idea to Start an Unsweetened Flavored Water Company. Now Her Company Is Worth Millions.

Kara Goldin didn't have a background in health or nutrition, but she didn't let that stop her from founding Hint.
Remote Workers

How to Build a Fully Remote Workforce

James McKinney speaks with Automattic CEO and Wordpress Co-Founder Matt Mullenweg on how to start a business with remote workers.
Starting a Business

What You Need to Understand Your Customer

The founder of a direct-to-consumer work boot retailer talks about defining costumer personas.
Starting a Business

How to Deal With Unforeseen Success

The co-founder of a holistic skincare company shares lessons learned after experiencing 400-percent growth.
Marketing

How to Leverage Personal Videos to Build Relationships with Customers

The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.
Starting a Business

How to Acquire Your First 100 Customers

The co-founder of a blue light-filtering eyewear company talks about scaling up from zero.
Starting a Business

How to Tell Your Company's Story

The co-founder of Thumbtack, a service that matches local professionals with customers, talks about pitching your company when fundraising.
Starting a Business

How to Turn Your Idea Into a Business

The co-founder of a healthy cereal company talks about getting started in the food space.
Starting a Business

Take Your Product Idea From Concept to Reality

The founder of insulated beverage container brand Brümate gives advice for creating a new product.
Marketing

Grow Your Email Marketing List

The co-founder of the identity resolution product Getemails discusses how to retarget visitors to your website.