More From Jason Feifer
Growth Strategies
This Founder Explains Why He Had to Start Telling Retailers 'No' -- and How It Helped His Business Succeed
Greg Steltenpohl set out to make plant-based milk. But when his product became too popular, he had to make some tough decisions.
Change
How a Major Personal Crisis Led to a Smarter Business
When his child suddenly required round-the-clock care, an entrepreneur adapted his company's operations to allow him to run it from anywhere, anytime.
Problem Solving
This Founder Shares How He Kept His Company Running While Dealing With a Major Personal Crisis
It's a question almost every entrepreneur will at some point face: How do you keep a company stable while you're pulled into a personal crisis? Learn how Chris Carter did it.
Editor's Note
Change Is Inevitable. Here's How to Start Preparing Right Now.
Four important words: Work your next job.
Email Newsletters
5 Ways to Be a Smarter Entrepreneur Right Now, According to Entrepreneur's Editor in Chief
Start with this: You must play the long game.
Branding
This Entrepreneur Shares How She Built an Audience Without Advertising
When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative.
Business Name
How to Name (or in Some Cases, Rename) Your Company
Naming a company is hard, and founders often get it wrong.
Problem Solving
How This Entrepreneur Saved a Damaged Brand (Remember About.com?)
Learn how Neil Vogel took over the old internet giant About.com and transformed it into a thriving company called Dotdash.
Pivots
People Love Your Idea, But It Doesn't Make Money. Now What?
The founder of Shift shares how he was forced to get rid of a feature everyone loved.
Project Grow
What Thomas Edison, Sarah Michelle Gellar and T.J. Maxx Can Teach You About Savvy Entrepreneurship
Among the lessons below: the brilliance of a "treasure hunt merchandising philosophy."
Editor's Note
Stop Sacrificing Your Future by Clinging to Your Past
Here's the most important lesson you can learn from your past.
Business Name
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
Problem Solvers Podcast
When His Business Model Didn't Work, This Entrepreneur Had to Change Things Up
After his early customers weren't paying their invoices, the founder of pizza app Slice began the long process of figuring out what (and how) people were willing to pay.
Problem Solvers Podcast
The Curse of the Problem Solver: You Can't Solve It All
Sometimes, you have to let some problems go unsolved.
Editor's Note
Why You Need to Always Be Questioning Yourself
We should always be asking: Why am I doing this? And can I do it better?