More From Jason Feifer
Kickstarter
To Keep His Kickstarter Backers Happy, This Entrepreneur Is Wearing Leopard-Print Pants Every Day
'It's a way to prove my level of commitment,' he says.
Email Newsletters
5 Ways to Maximize Your Resources, According to Entrepreneur's Editor in Chief
Own your time -- and everything else!
Growth Strategies
How a Company Becomes a Thought Leader
The co-founder of Musicbed shares how his company became more than just a place for music licensing.
Starting a Business
Turning Rejection Into Triumph: How Sarah Michelle Gellar and Her Co-Founders Built a New Baking Brand
As an actor, Sarah Michelle Gellar was used to rejection and uphill battles, but co-founding her startup, Foodstirs, has been a challenge like no other.
Entrepreneurial Journey
To Survive, Sometimes You Have to Let Go of Your Vision -- and Ego
Entrepreneurship means exploring unknown paths, and sometimes that leads a founder somewhere different from where they started.
Growth Strategies
How 3 Entrepreneurs Started on the Fast Track
From finding the right customers to creating an apparel brand in a few weeks, founders share their first-time challenges.
Leadership
The Entrepreneur's Identity Crisis: 'Am I My Company?'
A founder learned the hard way that entrepreneurship means exploring unknown paths, sometimes leading entrepreneurs to a very different place from where they started.
Personal Branding
5 Ways to Stand Out From The Crowd, According to Entrepreneur's Editor-in-Chief
There's a lot of noise. Let's not be part of it.
Finding Customers
How Do You Find Your First Customers?
The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
Editor's Note
How to Figure Out What Your Time Is Worth
It's time to admit we can't do everything. And that's for the better.
Profits
The Danger of Profitability: It Masks Deeper Problems
From the outside, Cogent Entertainment Marketing looked like a success. On the inside, major leadership problems were wreaking havoc on the company.
Relationship Building
How We Can Help People By Saying 'No'
If you do it right, rejection can be a gift.
Pivots
The Founder Behind Furniture-Maker Poppin Explains Why the Company Needed to Transform Itself
After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.
Thought Leaders
5 Ways to Change Your Thinking, According to Entrepreneur's Editor in Chief
Number one: Focus on the essence, not the specifics!
Leadership
How A Young, New, Female Boss Took Over Her Male-Dominated Company
New leaders have a limited time to set a company's culture and get people on board with their vision