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Jason Wesbecher

Jason Wesbecher

Guest Writer / Entrepreneur; CMO Mattersight; CEO Docket

Jason Wesbecher is the CMO of Mattersight, the pioneer in personality-based software applications. He is a former entrepreneur, having founded a venture-backed sales enablement software company. As a seasoned sales and marketing leader, Jason has served as a trusted business advisor to companies big and small around the world.

More From Jason Wesbecher

Team Work

How the New Emotional Workplace Affects Hiring, Retention and Culture

Now more than ever to recruit top talent and keep your best employees motivated it's imperative to focus on personal relationships .
Customer Service

Customer Care Is Your Best Marketing Strategy

Great marketing brings customers to you. But it won't help you keep them.
Referrals

Why 'Smarketing,' or Integrated Sales-and-Marketing Strategy, Is the Future for Small Business

Sales and marketing have the same goal, to increase revenue. Isn't it time they worked together?
Customer Loyalty

Think Small to Win Customer Loyalty

Behave as if losing a single patron will put you out of business.
Entrepreneurs

An Entrepreneur's Guide to Surviving Thanksgiving Dinner

Have a plan for keeping your cool when the people who love you and don't understand what you do or why offer painfully obvious advice.
Lessons

How Waiting Tables Prepared Me to Be a CEO

Whether you're serving lunch or pivoting your business, you're paid to deliver results in a chaotic environment where you really don't control much.
Sales Employees

The 5 Characteristics of Extraordinary Salespeople

The best sales reps are loyal control freaks who can endure hearing 'no' as many times as necessary to hear 'yes.'
Innovation

Larry Ellison Is the George Lucas of Tech

Like the visionary who brought us the Star Wars trilogy and revolutionized film, Ellison's influence ranges far and is certain to persist.
Sales Strategies

7 Tips for Making a Success of That Crucial First Meeting With a Prospect

You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
Sales Strategies

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.