Jason Wesbecher

Jason Wesbecher

Entrepreneur; CMO Mattersight; CEO Docket

Jason Wesbecher is the CMO of Mattersight, the pioneer in personality-based software applications. He is a former entrepreneur, having founded a venture-backed sales enablement software company. As a seasoned sales and marketing leader, Jason has served as a trusted business advisor to companies big and small around the world.

How the New Emotional Workplace Affects Hiring, Retention and Culture
Performance Ignited

How the New Emotional Workplace Affects Hiring, Retention and Culture

Now more than ever to recruit top talent and keep your best employees motivated it's imperative to focus on personal relationships .
Customer Care Is Your Best Marketing Strategy
Marketing Bootcamp

Customer Care Is Your Best Marketing Strategy

Great marketing brings customers to you. But it won't help you keep them.
Why 'Smarketing,' or Integrated Sales-and-Marketing Strategy, Is the Future for Small Business
Referrals

Why 'Smarketing,' or Integrated Sales-and-Marketing Strategy, Is the Future for Small Business

Sales and marketing have the same goal, to increase revenue. Isn't it time they worked together?
Think Small to Win Customer Loyalty
Customer Experience

Think Small to Win Customer Loyalty

Behave as if losing a single patron will put you out of business.
An Entrepreneur's Guide to Surviving Thanksgiving Dinner
Entrepreneurs

An Entrepreneur's Guide to Surviving Thanksgiving Dinner

Have a plan for keeping your cool when the people who love you and don't understand what you do or why offer painfully obvious advice.
How Waiting Tables Prepared Me to Be a CEO
Lessons

How Waiting Tables Prepared Me to Be a CEO

Whether you're serving lunch or pivoting your business, you're paid to deliver results in a chaotic environment where you really don't control much.
The 5 Characteristics of Extraordinary Salespeople
Sales Employees

The 5 Characteristics of Extraordinary Salespeople

The best sales reps are loyal control freaks who can endure hearing 'no' as many times as necessary to hear 'yes.'
Larry Ellison Is the George Lucas of Tech
Radicals & Visionaries

Larry Ellison Is the George Lucas of Tech

Like the visionary who brought us the Star Wars trilogy and revolutionized film, Ellison's influence ranges far and is certain to persist.
7 Tips for Making a Success of That Crucial First Meeting With a Prospect
Marketing Bootcamp

7 Tips for Making a Success of That Crucial First Meeting With a Prospect

You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
To Win More Prospects, Stop Selling and Start Courting
Marketing Bootcamp

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.