Jay Conrad Levinson and Al Lautenslager
The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at gmarketing.com.
Al Lautenslager is an award-winning marketing expert, best-selling author, highly sought-after speaker, consultant and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well a direct marketing, printing and mailing company; and a Certified Guerrilla Marketing Coach.
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.