Entrepreneur- cofounder and CEO, BDA Inc.
Jay Deutsch is co-founder and CEO of Bensussen Deutsch & Associates, Inc., a Woodinville, Wash.-based branded merchandise agency. He established the BDA Cares Foundation and has engaged the company's more than 500 employees in volunteer work, which has been a focus for the company for the past 30 years.
Doing good just for the sake of saying you are won't help you run a more socially responsible business. Here are three key considerations.