Jay Deutsch is co-founder and CEO of Bensussen Deutsch & Associates, Inc., a Woodinville, Wash.-based branded merchandise agency. He established the BDA Cares Foundation and has engaged the company's more than 500 employees in volunteer work, which has been a focus for the company for the past 30 years.
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Doing good just for the sake of saying you are won't help you run a more socially responsible business. Here are three key considerations.