Jay Friedman is the COO of Goodway Group, a managed-services programmatic partner to local, regional and Fortune 500 brand agencies headquartered in Jenkintown, Pa. He is also the author of 30 Days to Digital Media Expertise and 30 Days to Digital, available through Amazon and Scribd. Currently residing in Plano, Texas, Friedman is a dynamic and engaging professional speaker.
About Jay Friedman
More From Jay Friedman
Managing Remote Teams
4 Tips for Successfully Managing a Virtual Workforce
Remote employees can be more productive and cost-effective than traditional office workers.
Digital Marketing
3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today
Why go after users who have no intention of buying from you?
Website Optimization
Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays
Ride the viewability wave and optimize for programmatic, and watch your cash flow fly off the charts before the New Year.