Jo Farah is the Founder and CEO of Sneaker LAB. Established in 2012, Sneaker LAB created an environmentally friendly biotechnology-driven premium shoe care brand and is the scientific authority on sneaker care. Sneaker LAB is the only sneaker care product range in the world to be Green TAG certified. Sneaker LAB products are available in over 60 countries across all major regions of the globe including Africa, USA, Europe and Asia.
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You might think you're ready to launch into markets abroad. But without careful planning, you could be setting your business up to fail.