About Jodie Pozo-Olano
Jodie Pozo-Olano is the principal strategist at MDR. MDR, a division of Dun & Bradstreet, provides education marketing data, services, sales tools and digital marketing solutions to the education industry and Fortune 500 brands.
More From Jodie Pozo-Olano
Don't make the "build it and they will come" mistake with teachers. Without a proven product that fulfills a need of theirs or their students, any attempts to sell to teachers will tank.