Joe Mathews

Joe Mathews

Co-author of Street Smart Franchising

Joe Mathews has 20 years' experience in franchising, including management roles with Subway, Blimpie, Motophoto, The Entrepreneur’s Source and other national chains. He is co-author of Street Smart Franchising with Don Debolt and Deb Percival, from Entrepreneur Press. He is based in Litchfield, Conn. Follow him on Twitter: @joematty.

This Is What the Ultimate Sales Conversation Sounds Like
Marketing Bootcamp

This Is What the Ultimate Sales Conversation Sounds Like

In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
Five Ways to Find Your Business Fit
Starting a Business

Five Ways to Find Your Business Fit

If you're looking at getting into a new business, first make sure it suits your needs. Here's how.
Buyer Beware: Franchise Warning Signs
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Buyer Beware: Franchise Warning Signs

What to look out for when researching a franchise opportunity.
How to Overcome Startup Fears
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How to Overcome Startup Fears

Here are suggestions for getting past the mental traps that might be holding you back from starting your own business.