About Joe Rutland
Joe Rutland is an author and writer for six large publications. He helps businesses learn to communicate better with their words for a bigger impact.
More From Joe Rutland
The benignly impersonal jargon that passes for communication in big corporations doesn't work for making one-to-one human connections.
Be careful with your words and actions.
Entrepreneurs can learn a lot from how Best Buy rebounded after nearly closing its doors during the 2008 recession.