John Boitnott: Page 4
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Journalist, Digital Media Consultant and Investor
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The Marketer's Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession
If your marketing team hasn't experienced an economic downturn before, make sure they head into it with the following playbook.
6 Ways to Get Federal Funding for Your Sustainable Business
Whether you want to go solar, electrify your company vehicles, or make building more efficient, new government money can help companies take part in the green revolution.
10 Keys to Avoiding Bad Client Experiences
Before you decide to start a new client relationship, make sure you offer what the potential partner actually wants or expects.
Stop the Ever-Expanding Job Description from Hurting Your Company
Wordy job descriptions may look impressive at first, but they can also discourage that talented candidate from even applying.
4 Ways to Capitalize on Being Your Own Worst Critic
We all criticize ourselves a bit too harshly at times. Here's how to use that inner critic as a super power instead.
7 Ways for Marketers to Get Out of a Creativity Rut
If you feel like you're falling into a marketing rut, use your competitors, friends, and even people you don't know for inspiration.