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Author and Associate Professor of Management Practice, London Business School
John Mullins is a two-time entrepreneur and an associate professor at London Business School. He is the author of two best-selling books on entrepreneurship, The New Business Road Test, and (with Randy Komisar) Getting to Plan B. His latest book is The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash (Wiley, August 2014). Connect with John on twitter @John_W_Mullins
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Financing growth from sales is tough but the reality is very few companies receive the venture-capital funding seemingly everyone believes is indispensable.
Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
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