About Judy Shapiro
Judy Shapiro is CEO and founder of engageSimply, a marketing-engagement venture based in New York City, and is chief brand advisor at CloudLinux. She has held senior marketing positions at AT&T, Bell Labs, Computer Associates, Comodo, Lucent Technologies and NWAyer. Her blog, TrenchWars, provides insights on how to create business value on the Internet.
More From Judy Shapiro
Digital Marketing
Marketing Geeks Take Revenge on Advertising Tech
Get ready for the re-connection of audiences and brands over the next five years.
Technology Startups
Disrupting the Disruption Myth
Xiaomi's rise in China could signal a new approach to technology innovation.
Technology
10 Apologies I Will Never Again Make as a Startup CEO
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.