About Judy Shapiro
Judy Shapiro is CEO and founder of engageSimply, a marketing-engagement venture based in New York City, and is chief brand advisor at CloudLinux. She has held senior marketing positions at AT&T, Bell Labs, Computer Associates, Comodo, Lucent Technologies and NWAyer. Her blog, TrenchWars, provides insights on how to create business value on the Internet.
More From Judy Shapiro
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Marketing Geeks Take Revenge on Advertising Tech
Get ready for the re-connection of audiences and brands over the next five years.
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Disrupting the Disruption Myth
Xiaomi's rise in China could signal a new approach to technology innovation.
Technology
10 Apologies I Will Never Again Make as a Startup CEO
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.