Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. In December 2006, Boorstin became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
The challenge of being public.
The company unveiled some tweaks to help people share more within the 140-character limit, and to encourage them to share more and richer content.
'We've never had more focus as a company, as a development team. I want to make sure that Twitter is the place that you check first thing to start your day,' he said.