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Jurgen Appelo

Jurgen Appelo

Guest Writer / Writer, Speaker, Entrepreneur, CEO of Happy Melly

Jurgen Appelo is CEO of the business network Happy Melly. He is an entrepreneur, speaker, illustrator and blogger and the author of Managing for Happiness.

Business Moving Forward

How Hiring an Assistant Has Made Me Happier

Hiring an assistant forces you to dissect how you make recurring decisions.
Sales

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
Sales Strategies

When Clients Ask for Discounts, Ask Them ... Why?

Don't people recognize that businesses (like my own) make their living off this service?
Higher Purpose

Purpose Is Created Through Hard Work

Persistence can change your circumstances, but it also changes you.
Authenticity

Don't Copy Tips and Tricks. Be Valuable and Remarkable.

All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
Take It From The Pros

There Are Only 2 Guiding Principles for All Entrepreneurs

Increase the experiments and shorten the feedback cycle. That's it.
Pricing

Make Your Prices Fair and Scalable, Globally

Consider that the average customer in Oslo can afford a higher-priced Starbucks latte than someone in New Delhi.
Lean Startups

Why Getting Your Product to Market Fast Is Not Always a Brilliant Move

Entrepreneurs can derive great insight and benefit from Scrum and Lean Startup but neither should be accepted as infallible doctrine.
Happiness

The 12 Steps to Happiness That You Create (Infographic)

This feeling that we all strive for is a path we choose, not a destination to arrive at.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Business Ideas

Invite Serendipity With Strategy

An entrepreneur suggests that strangers who extend an offer to meet over coffee should be sure to clarify a purpose.
Compensation and Benefits

Pay People for Commitment, Not for Time or Results

With flexible work schedules and performance metrics, a business network CEO suggests a different approach to gauging employees.
Communications

Forget the Elevator Pitch. Try Catchy Hallway Conversation Starters Instead.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Money

Take the Boss and the Egos Out of the Salary Equation

A salary formula without bias combined with peer-based merit pay
Change

Let's Help Companies Die Faster and Reincarnate Sooner

Not every ailing organizations can adapt. It might be better to help them die gracefully to emerge relevant later.