Jurgen Appelo
Bio
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Latest
How Hiring an Assistant Has Made Me Happier
Hiring an assistant forces you to dissect how you make recurring decisions.
You Can't Succeed at Sales Working in Failure Mode
Customers buy products because of awesome marketing, not because of an awesome salesperson.
Purpose Is Created Through Hard Work
Persistence can change your circumstances, but it also changes you.
Don't Copy Tips and Tricks. Be Valuable and Remarkable.
All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
There Are Only 2 Guiding Principles for All Entrepreneurs
Increase the experiments and shorten the feedback cycle. That's it.
Make Your Prices Fair and Scalable, Globally
Consider that the average customer in Oslo can afford a higher-priced Starbucks latte than someone in New Delhi.
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