About Jurgen Appelo
More From Jurgen Appelo
Customers buy products because of awesome marketing, not because of an awesome salesperson.
All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
Increase the experiments and shorten the feedback cycle. That's it.
Entrepreneurs can derive great insight and benefit from Scrum and Lean Startup but neither should be accepted as infallible doctrine.
This feeling that we all strive for is a path we choose, not a destination to arrive at.
Small Business Heroes
Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Compensation and Benefits
With flexible work schedules and performance metrics, a business network CEO suggests a different approach to gauging employees.
What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
A salary formula without bias combined with peer-based merit pay
Not every ailing organizations can adapt. It might be better to help them die gracefully to emerge relevant later.