Karl Naim

Karl Naim

Co-founder and CEO at Purpl

Karl Naïm is the co-founder and CEO at Purpl, a fintech player in Lebanon and the MENA region looking to democratize cross border payment flows and enable financial inclusion. Prior to his role, and for the past eight years, Naim launched and worked at multiple tech start ups across different industries such as foodtech, healthtech and fintech. Naim also has over 10 years experience in banking and private equity having worked at UBS, Goldman Sachs and Mubadala. Naim holds an MBA from London Business School and an MSc in Economics and Finance from Warwick Business School. 

 

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Startups

Making Startup-Corporate Partnerships Succeed: The How-To

The time of startups being seen as competition for corporates is coming to an end, with both parties understanding there are synergies to disrupt together for the end benefit of the consumer.

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Work-Life Balance

Passion Versus Work-Life Balance: A Day In The Life Of An Entrepreneur

A few tips on how to make sure you will last in what is going to be a marathon and not a sprint.

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Marketing

Why Content Marketing Needs To Be At The Heart Of Your Customer Acquisition Strategy

Content marketing should be at the heart of your marketing strategy, allowing you to build a relationship with your target audience, bring your marketing cost down, and increase your customer lifetime value.

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Apps

Seven Reasons Why Investing In A Website (Instead Of An App) Is Better For Your New Business

To be found amongst your competitors or ranking for keywords people use to refer to you, you not only need to have a website, but most importantly one that is SEO and mobile friendly.

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Personal Development

My Corporate Jobs Prepared Me For Entrepreneurship

Here are a few skills that are transferable from the corporate world and which will give you an edge in the entrepreneurial one.

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Fundraising

Lessons Learnt From Raising Our First US$1 million

The average time it takes a startup to raise a round is approximately six months, depending on the region, but we all know about the rule of averages, and unfortunately this is one to be taken lightly.

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Product Development

How ChefXChange Involved Their Customers In New Product Development

Both happy and unhappy customers helped ChefXChange create and develop its new home-cooked meals weekly subscription service.

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