Kris Barton is chief product officer at ReachLocal Woodland Hills, Calif. He leads the strategy for the company’s lead generation and conversion technology that help small and medium-size businesses grow and operate their business better.
About Kris Barton
More From Kris Barton
Small Business Heroes
Don't get sold a buzzword about this new marketing technology.
If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
Search Engine Optimization
Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.