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Kris Barton

Kris Barton

Guest Writer / Chief Product Officer of ReachLocal

Kris Barton is chief product officer at ReachLocal Woodland Hills, Calif. He leads the strategy for the company’s lead generation and conversion technology that help small and medium-size businesses grow and operate their business better.  

More From Kris Barton

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How to Dissect What 'Programmatic' Means for Your Business

Don't get sold a buzzword about this new marketing technology.
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If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
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You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.