Chief Product Officer of ReachLocal
Kris Barton is chief product officer at ReachLocal Woodland Hills, Calif. He leads the strategy for the company’s lead generation and conversion technology that help small and medium-size businesses grow and operate their business better.
Don't get sold a buzzword about this new marketing technology.
If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.