Kristina Libby

Kristina Libby

Marketing Communications Lead at Microsoft

Kristina Libby is the marketing communications lead at Microsoft where she focuses on consumer PR. She also teaches social media courses for Masters students at the University of Florida College of Journalism and Communications. In her spare time, she has developed an e-course focused on helping small business owners with social media, along with working on her upcoming book, You Don't Need Social Media, Unless You Are Doing It Right. In the coming months, she will be launching asocial media content creation and influencer management app. 

The Future of Content Marketing: Why Click Bait Won't Cut It
Marketing Bootcamp

The Future of Content Marketing: Why Click Bait Won't Cut It

For businesses to succeed, they will need to shift away from a lot of attention-grabbing headlines to more quality posts created from people outside the company.
How to Launch Your Startup While Still Working a 9-to-5 Job
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How to Launch Your Startup While Still Working a 9-to-5 Job

It all comes down to the side hustle.
3 Secrets to Making Your Videos a Success on Social Media
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3 Secrets to Making Your Videos a Success on Social Media

With video consumption on the rise, here is how to ensure your videos stand out on social media and get the best return on investment for your company.