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Kurt Miller

Guest Writer / Head of Strategy and Planning at George P. Johnson

Kurt Miller leads George P. Johnson’s worldwide strategy for IBM and has led the agency’s premier virtual and hybrid event programs -- including IBM’s Digital Event Center and Cisco’s digital-led Global Sales Experience (GSX). He advises key clients on integrated marketing strategies, including the IBM Signature Event Experience initiative.


Use a Millennial Mindset to Create All-Access Events

With mobile apps, online platforms, content management systems and a myriad of wireless communications taking over events, the millennial way of thinking is how producers should create these events.